Cordings of Piccadilly Mayfair, London, England, United Kingdom

Amber Butchart’s Fashionable Old London "Cordings of Piccadilly"

To my great shame, I’ve walked by Cordings of Piccadilly countless times and never knew that what lay behind these beautiful old wooden doors was a treasure trove of British outfitter history. So,thanks to Amber for encouraging us to look deeper!

Waterproofing was the business of the original Cordings, and John Charles Cording opened his first shop as a waterproofer and gentleman’s outfitter in 1839. Queen Victoria had been on the throne for three years before she paid her first official visit to the City of London in 1839 and on that day her grand procession passed right by Cordings’ first shop.

Over the years the Cordings name became synonymous with outdoor living. In 1871 the explorer, Sir Henry Morton Stanley, made it his first stop to gear up for his Central African quest to find the long-lost Dr. Livingstone. On finding him and proclaiming, “Dr. Livingstone I presume”, he was likely wearing Cordings boots.

Since 1839, Cordings has seen many ups and downs. In 2003, during a particularly low period, a long-time customer took an interest, financial and otherwise. It was none other than Eric Clapton, who couldn’t bear to see the brand disappear, cutting off his source of much-loved country attire. Soon after, his wife also got involved and brought a full collection of women’s clothing to the brand. It had only taken some 165 years. Better late … I’d say

To read the whole story follow the link:
http://bearleaderchronicle.com/site/095-amber-butchart-london-insiders-guide/

Amber Butchart’s Fashionable Old London "Cordings of Piccadilly"