University of Minnesota - Twin Cities, Minneapolis, Minnesota, United States

November 2, 1898: Johnny Campbell leads crowd as first cheerleader

"...it was not until 1898 that University of Minnesota student Johnny Campbell directed a crowd in cheering 'Rah, Rah, Rah! Ski-u-mah, Hoo-Rah! Hoo-Rah! Varsity! Varsity! Varsity, Minn-e-So-Tah!', making Campbell the very first cheerleader and November 2, 1898 the official birth date of organized cheerleading. Soon after, the University of Minnesota organized a 'yell leader' squad of six male students, who still use Campbell's original cheer."

http://en.wikipedia.org/wiki/Cheerleading

November 2, 1898: Johnny Campbell leads crowd as first cheerleader