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Roku uses its very own, totally-free channel-building system available at http://developer.roku.com. You merely sign-up and comply with the instructions to develop and also introduce your own channel. It's all window-driven, just like adding an item to ebay.com. You offer your Network a title, you add descriptions, you choose colors, upload logo designs (in the called for sizes and styles) and so forth. However, it does have some noticeable risks for the novice Network Author.